What’s All The Fuss About Advanced Keyword Research?
What would your reaction be if I told you that unless you are doing advanced keyword research, you’re literally leaving a lot of money on the table? Everyone who has studied internet marketing at any depth knows that keyword research is important. We all recognize that people search for keywords. Probably moist of us know that Google and the other search engines look at keywords when indexing our sites. You might even know that SEO, search engine optimization, is built squarely on keyword research. So what does that mean to us in the day to day business of network marketing?
To understand just how important advanced keyword research is to success in internet marketing, let’s go back a few years–actually quite a few. Some of us can remember when internet searches had to be precise, word for word matches. Even a variant spelling (read that a misspelling) would result in an unsuccessful Google search. Today those misspellings are taken into account by Google and the other search engines, and the search results are based more on what we intended to search for than on our ability to make a precise, literal match.
The modern approach to advanced keyword research begins with the assumption that the person initiating a search will just start typing. This is a little like the comparison between using a rifle or a shotgun for hunting. The rifle requires pinpoint accuracy. Not hitting the target precisely with a rifle is pretty much a miss. The shotgun covers a lot more territory, and the odds of hitting something after aiming in the general direction is greater than with the rifle.
In using advanced keyword research concepts, we are meeting the searcher where they are, even when they don’t know precisely where that is. The primary reason people search the internet is to get information. If that information relates to a problem, perhaps the person searching doesn’t really know what they’re looking for. Their search may be vague and broad in scope. If our use of keywords is too narrow, we will miss the opportunity to connect with people for whom we might actually have a solution to their need for information.
Advanced keyword research is basically the application of a funnel. In the same way a physical funnel expands the opening through which a substance can enter and directs the substance to a smaller, more specifically targeted opening that leads directly to the desired destination, the use of a keyword funnel helps guide the searcher and direct the search to the specific location of the sought after information.
Advanced keyword research is similar to the maneuver by which a spacecraft docks with a destination in space. The accompanying technology and human support equate to the concept of a funnel. The precise targeting is always the ultimate objective. The funnel gives so much more of an opportunity to be successful. This is as true for internet marketing as it is for space flight. It is more readily accessible to all of us in internet marketing. In internet marketing as in space exploration, “Failure is not an option.”
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