What Gives Corporate Culture Importance in Achieving Your Success in Business?

corporationOrganizational culture is defined as “A pattern of shared basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration” that have worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think and feel in relation to those problems” (Wikipedia)

The primary factor that gives corporate culture importance in any business is that corporate culture defines the business and makes it unique in the same way DNA identifies us as the person we are. Just as no two people have identical DNA, no two businesses incorporate exactly the same corporate culture.

McDonaldsEven two fast food restaurants from the same franchise , like McDonalds, will be shaped by the personality of the franchise owner, the local management and the employees at that particular establishment. What gives corporate culture importance is the fact that is a building block in business. It identifies and embodies the essence of the business.

Credit: Kevin Coles

One of my favorite examples of a positive corporate culture is Southwest Airlines. I flew Southwest for the first time this year. I’ll admit I was reluctant, due to my lack of understanding of how their “no assigned seating” policy actually works. That’s one of the things about a unique corporate culture. There is often a learning/understanding curve to really appreciate the benefit of the unique nature of what gives the corporate culture importance.

One of the serendipitous experiences of flying Southwest, one that to me gives corporate culture importance at a purely personal level, is the ad-libbing flight attendants feel free to do with the pre-flight instructions. On one flight I recall the flight attendant explaining the exit row procedures and informing those seated in an exit row that if they are unable to perform the duties that might come to one seated on an exit row, to inform the attendant, who will seat them on another airplane. I found myself asking, ” Did I hear that right? Is that what she said?” The laughter of other passengers and the smile of satisfaction on the flight attendant’s face told me I had indeed gotten the joke.

The ease the flight attendant felt in personalizing the instruction embodies the quality that gives corporate culture importance in the overall structure of Southwest Airlines. The people who work for Southwest Airlines like their jobs! What a concept! They have a vested interest in “their” company. That personal identity is communicated in everything they say and do.

CommunicationAnother way companies like Southwest Airlines the things that give corporate culture importance is they they emphasize communication, respect and empathy. Several times I have called Southwest Airlines to ask a specific question. Each time I have been treated with courtesy and respect, made to feel important. I also like the fact that Southwest Airlines doesn’t hate my luggage. They don’t charge me extra to take it with me on the airplane. To me that conveys respect and empathy. They “get” me..Hence, they “get” my business . I now check first to see if I can fly Southwest Airlines. That is an ultimate goal of successfully integrating corporate culture. The end user buys into it as well.