What’s All The Fuss About Advanced Keyword Research?
What would your reaction be if I told you that unless you are doing advanced keyword research, you’re literally leaving a lot of money on the table? Everyone who has studied internet marketing at any depth knows that keyword research is important. We all recognize that people search for keywords. Probably moist of us know that Google and the other search engines look at keywords when indexing our sites. You might even know that SEO, search engine optimization, is built squarely on keyword research. So what does that mean to us in the day to day business of network marketing?
To understand just how important advanced keyword research is to success in internet marketing, let’s go back a few years–actually quite a few. Some of us can remember when internet searches had to be precise, word for word matches. Even a variant spelling (read that a misspelling) would result in an unsuccessful Google search. Today those misspellings are taken into account by Google and the other search engines, and the search results are based more on what we intended to search for than on our ability to make a precise, literal match.
The modern approach to advanced keyword research begins with the assumption that the person initiating a search will just start typing. This is a little like the comparison between using a rifle or a shotgun for hunting. The rifle requires pinpoint accuracy. Not hitting the target precisely with a rifle is pretty much a miss. The shotgun covers a lot more territory, and the odds of hitting something after aiming in the general direction is greater than with the rifle.
In using advanced keyword research concepts, we are meeting the searcher where they are, even when they don’t know precisely where that is. The primary reason people search the internet is to get information. If that information relates to a problem, perhaps the person searching doesn’t really know what they’re looking for. Their search may be vague and broad in scope. If our use of keywords is too narrow, we will miss the opportunity to connect with people for whom we might actually have a solution to their need for information.
Advanced keyword research is basically the application of a funnel. In the same way a physical funnel expands the opening through which a substance can enter and directs the substance to a smaller, more specifically targeted opening that leads directly to the desired destination, the use of a keyword funnel helps guide the searcher and direct the search to the specific location of the sought after information.
Advanced keyword research is similar to the maneuver by which a spacecraft docks with a destination in space. The accompanying technology and human support equate to the concept of a funnel. The precise targeting is always the ultimate objective. The funnel gives so much more of an opportunity to be successful. This is as true for internet marketing as it is for space flight. It is more readily accessible to all of us in internet marketing. In internet marketing as in space exploration, “Failure is not an option.”
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In my experience with paid 
What’s more, you will be introduced to a system that provides all the training and support you and everyone you recruit will ever need. There is work to make
Honestly, the people I talk to these days call me because they have questions and either want information or want to be sure they are communicating with a real person. The calls are overwhelmingly positive. Not everyone goes ahead with either the marketing or the business opportunity, but that is OK. They get their questions answered. I spend my time doing things like this–writing blog articles–which I enjoy.
I don’t know whether
At some point every upline I ever worked with would tell me why their particular style of lead generation was not the same thing as I meant whenever I asked,”How effective is cold calling?” Our leads are unique, real time, pre-qualified, guaranteed to be people who are interested in the type of opportunity we are offering. They are so eager, they sell themselves. All you have to do is answer their questions.
One company had a great sounding marketing program. When I asked the inevitable, “How effective is cold calling?”I was told it would be no problem. An upline would make the calls for me, with me listening on my muted phone for training on how to do the calls. I could even read the scripts the upline was using until I became comfortable making the calls on my own
When my upline told me I was ready to start making my own calls, I once again asked,”How effective is cold calling?” I was helped to place ads, ads which were generating leads, but when I called, using the scripts for each type of call, I still found people, people I qualified as the type of prospect who would jump at the opportunity I was offering, reluctant to talk with me and unwilling to join my business. I continually ran into people who wanted to know more than I was “supposed” to tell them at the appointment-setting call and who continually told me how not interested they were in speaking further with me. That’s how it was when I happened on
In the past, when we heard that someone got laid off, the normal reaction was to say something like,”Oh, that’s terrible. How could something like that happen?” People graduated, got a job, maybe changed jobs a time or two and retired. Plant closings were rare, often short term to be followed by an economic upturn and return to a high level of employment.
Maybe it’s just a perception, but I hear people tell me they got laid off on a regular basis lately. One other difference seems to be a feeling of hopelessness that things will turn around, at least anytime soon. I got curious, and I have been doing a little unscientific research to determine if this really is a new phenomenon. It seems that the intensity and general sense of hopeless/helplessness surrounding this current seeming epidemic layoffs magnifies the intensity of the phenomenon.
When someone says to me,”I got laid off,” my first response is to ask them if they would like to talk. Perhaps they need to vent, complain or even cry about the unfairness of the circumstances that led to this loss of job and livelihood. The next thing I do i ask them if they have a plan. If they say no, that indicates to me that they are in the grieving stage over the loss of their job. This is the stage where someone is not ready to do anything but just mourn the loss of their job.
What is unique about this book is the way it helps you take stock of your life, your interests and abilities as a way to plot your future success, not just inn terms of finding a job, but finding a fulfilling, rewarding plan for your life.
Organizational culture is defined as “A pattern of shared basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration” that have worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think and feel in relation to those problems” (
Even two fast food restaurants from the same franchise , like McDonalds, will be shaped by the personality of the franchise owner, the local management and the employees at that particular establishment. What gives corporate culture importance is the fact that is a building block in business. It identifies and embodies the essence of the business.
Another way companies like Southwest Airlines the things that give corporate culture importance is they they emphasize communication, respect and empathy. Several times I have called Southwest Airlines to ask a specific question. Each time I have been treated with courtesy and respect, made to feel important. I also like the fact that Southwest Airlines doesn’t hate my luggage. They don’t charge me extra to take it with me on the airplane. To me that conveys respect and empathy. They “get” me..Hence, they “get” my business . I now check first to see if I can fly Southwest Airlines. That is an ultimate goal of successfully integrating corporate culture. The end user buys into it as well.
Every class had a motto. Ours was,”Carry on traditions great. We’re the class of ’68.” When I joined the Mesa Jackrabbit Marching Band, I was introduced to the school’s most sacred tradition. The Mesa High School Alma Mater is called ,”Carry On.” It is a song with quite a heritage.
When Zedo’s father heard the gunshot, he rushed out and found Zedo lying on the ground. With his remaining strength, Zedo Ishikawa told those who were gathering around him to tell the coach, Steve Coutchie, to play the game the next night and to tell his teammates to “Carry On.”
Write in your journal the place of tradition in your life. Is it your family heritage, a school or other organization you are a part of. How do these traditions inspire you to want to succeed? Spend some time considering this. Traditions can be truly motivating factors in our live as we strive for success.
After college, my wife and I moved to a major city where I went to seminary. We figured with each of us having college degrees, we should have no trouble getting along. We did not count on the fact that this city had a high percentage of retirees, many government and military retirees, who had pensions, a lot of experience and who were willing to take jobs for low pay.
The first job I landed was as a security guard with a national security company. I spent a weekend as night security at a construction site. I worked as store security at a retail store. Then they gave me what the manager obviously thought would be a dream assignment.
I was so bored! I invented routines to keep my mind occupied. Every half hour I walked around the bank. I thought of every way in the world I could think of to occupy the time. After a week, I turned in my unifoirm and my badge. The manager looked at me in total disbelief. How could anyone turn down a job like this? I thanked him, apologized profusely and walked out of the office. I knew I could not do a job for very long that was totally boring.
Write in your journal any times you have seriously mismatched to a job, to a situation, or even a relationship. What could you have done differently? What are you willing to do to never be in that situation again? Your success embodies all these things. Spend time considering them.
In high school, my homeroom teacher was the Distributive Education teacher. I was in the college prep program, so our paths never crossed after each morning’s time in homeroom. In December of my senior year he announced that a local store needed students to help with inventory over the Christmas break. Inventory is just a fancy word for counting. We stood in the stockroom and counted, and counted, and counted…
Write in your journal the times you can think of where the opportunity for success came from somewhere you did not anticipate. How often did something you do naturally or just take for granted lead someone to consider you for something that turned out to be really great.

A few years later, in that same school, the music teacher announced we would be singing a particle song at the Christmas program. I had been taking lessons on a musical instrument for the last several years. I raised my hand and said,”I can play that song. I just studied it in my lesson.”
Write in your journal about a time you experienced success. What inspired you to do what it took to succeed? Were you scared? Nervous? Excited? Who helped you achieve your success? Who stood in your way? Did you like it so much you wanted to do more? Explore those feelings, and write therm down. They will help you as you reach for success now and in the future.
Each afternoon a woman would deliver the papers to my house. I would load them in my bag, put the bag in the basket of my bike and be off for six or seven hours of hard work selling papers. Over the weekend I would count my money and prepare to pay her on Monday for the papers I had sold.
Close your eyes and envision that success. What is going on in the picture you have? This will be a powerful memory to draw on in the future as you work toward other successes. Spend some time just enjoying the good feelings. These good feelings are closely connected to the reason you are willing work to be successful. They can help you identify your “Why.” Write down what you think your “Why” is as you are having these feelings.




