What’s All The Fuss About Advanced Keyword Research?

What would your reaction be if I told you that unless you are doing advanced keyword research, you’re literally leaving a lot of money on the table? Everyone who has studied internet marketing at any depth knows that keyword research is important. We all recognize that people search for keywords. Probably moist of us know that Google and the other search engines look at keywords when indexing our sites. You might even know that SEO, search engine optimization, is built squarely on keyword research. So what does that mean to us in the day to day business of network marketing?

To understand just how important advanced keyword research is to success in internet marketing, let’s go back a few years–actually quite a few. Some of us can remember when internet searches had to be precise, word for word matches. Even a variant spelling (read that a misspelling) would result in an unsuccessful Google search. Today those misspellings are taken into account by Google and the other search engines, and the search results are based more on what we intended to search for than on our ability to make a precise, literal match.

The modern approach to advanced keyword research begins with the assumption that the person initiating a search will just start typing. This is a little like the comparison between using a rifle or a shotgun for hunting. The rifle requires pinpoint accuracy. Not hitting the target precisely with a rifle is pretty much a miss. The shotgun covers a lot more territory, and the odds of hitting something after aiming in the general direction is greater than with the rifle.

In using advanced keyword research concepts, we are meeting the searcher where they are, even when they don’t know precisely where that is. The primary reason people search the internet is to get information. If that information relates to a problem, perhaps the person searching doesn’t really know what they’re looking for. Their search may be vague and broad in scope. If our use of keywords is too narrow, we will miss the opportunity to connect with people for whom we might actually have a solution to their need for information.

Advanced keyword research is basically the application of a funnel. In the same way a physical funnel expands the opening through which a substance can enter and directs the substance to a smaller, more specifically targeted opening that leads directly to the desired destination, the use of a keyword funnel helps guide the searcher and direct the search to the specific location of the sought after information.

Advanced keyword research is similar to the maneuver by which a spacecraft docks with a destination in space. The accompanying technology and human support equate to the concept of a funnel. The precise targeting is always the ultimate objective. The funnel gives so much more of an opportunity to be successful. This is as true for internet marketing as it is for space flight. It is more readily accessible to all of us in internet marketing. In internet marketing as in space exploration, “Failure is not an option.”

Some Insights About Multi Level Marketing Leads

MegaphoneObviously, multi level marketing leads are important. No one is going to join your network marketing organization unless they hear about you. A lead can be loosely described as the means by which a business owner reaches out to invite people to experience the business opportunity and join the organization

Despite what many people will tell you, all multi level marketing leads definitely are NOT created equal. Navigating through the quagmire surrounding leads has been the undoing of more than one network marketer. Let’s look at just a few of the issues surrounding this important subject.

TelemarketingIn my experience with paid multi level marketing leads, if you are calling them, they are not going to be interested. I have bought real time, unique, pre-qualified leads and still had almost everyone I called respond as if I was calling from another planet. I have bought ads to generate leads and called prospects who called or emailed. I had a carefully crafted closing script to follow. My problem was the people I talked to were not interested in the opportunity I was offering.

Classified AdsWhere do you get your multi level marketing leads? I’ve paid for leads from lead generating companies. I’ve run ads, both paid and free. By far the best, most consistent source of leads is the way I get them now. To learn more, click here to join My Partner In Profit. You will learn, step-by-step what to do to generate consistent, qualified leads.

WorkWhat’s more, you will be introduced to a system that provides all the training and support you and everyone you recruit will ever need. There is work to make My Partner In Profit work for you, but it is productive, positive , enjoyable work. With a free membership to My Partner in Profit, you can explore all the training that is available and make an informed decision about how to proceed.

HappyHonestly, the people I talk to these days call me because they have questions and either want information or want to be sure they are communicating with a real person. The calls are overwhelmingly positive. Not everyone goes ahead with either the marketing or the business opportunity, but that is OK. They get their questions answered. I spend my time doing things like this–writing blog articles–which I enjoy.

WealthI don’t know whether My Partner in Profit is for you or not. It does involve work, and it requires you to be willing to follow directions. There is no magic button that produces instant wealth overnight with absolutely no effort on your part. If you are willing to do real, enjoyable work and to follow directions, you can make a great income through My Partner in Profit. Sign up for your FREE membership now to learn how.

How Effective is Cold Calling?

I guess the best answer I can give to the question,”How effective is cold calling?” depends on what you are trying to accomplish. If you are trying to prove you are thick skinned enough to stand indifference, hostility and even outright anger, then I would say cold calling is nearly one hundred per cent effective in my experience. Just like in the preceding video, Joshua Owens is pretty typical of the people I’ve talked with over the years who find cold calling a less than effective way to reach people with your business opportunity. Nearly every one of the many network marketing companies I have been involved with over more than twenty years have all promised that there would be no cold calling. That pretty much was the way it was until I discovered My Partner In Profit.

Cold CallingAt some point every upline I ever worked with would tell me why their particular style of lead generation was not the same thing as I meant whenever I asked,”How effective is cold calling?” Our leads are unique, real time, pre-qualified, guaranteed to be people who are interested in the type of opportunity we are offering. They are so eager, they sell themselves. All you have to do is answer their questions.

I must have always gotten the wrong list because I always got the people who were too busy to talk, who couldn’t remember anywhere they had left their name and number and were really not interested in whatever it was I was selling. That’s pretty much how it happened for me until I discovered My Partner in Profit.

Upline Called With MeOne company had a great sounding marketing program. When I asked the inevitable, “How effective is cold calling?”I was told it would be no problem. An upline would make the calls for me, with me listening on my muted phone for training on how to do the calls. I could even read the scripts the upline was using until I became comfortable making the calls on my own

The upline I had were as good as their word. They were available every time I needed therm, and they were great at making those cold calls for me. What was not happening was people signing up for the business. That was until I found My Partner in Profit.

AdsWhen my upline told me I was ready to start making my own calls, I once again asked,”How effective is cold calling?” I was helped to place ads, ads which were generating leads, but when I called, using the scripts for each type of call, I still found people, people I qualified as the type of prospect who would jump at the opportunity I was offering, reluctant to talk with me and unwilling to join my business. I continually ran into people who wanted to know more than I was “supposed” to tell them at the appointment-setting call and who continually told me how not interested they were in speaking further with me. That’s how it was when I happened on My Partner in Profit.

“How effective is cold calling?” It was very effective in convincing me that if My Partner in Profit delivered what it promises, that I would never make a cold call again. That’s my experience with cold calling. Thanks to My Partner in Profit, cold calling is a memory for me–a distant memory.

What to Say When Someone Says, “I Got Laid Off”

Laid OffIn the past, when we heard that someone got laid off, the normal reaction was to say something like,”Oh, that’s terrible. How could something like that happen?” People graduated, got a job, maybe changed jobs a time or two and retired. Plant closings were rare, often short term to be followed by an economic upturn and return to a high level of employment.

HopelessnessMaybe it’s just a perception, but I hear people tell me they got laid off on a regular basis lately. One other difference seems to be a feeling of hopelessness that things will turn around, at least anytime soon. I got curious, and I have been doing a little unscientific research to determine if this really is a new phenomenon. It seems that the intensity and general sense of hopeless/helplessness surrounding this current seeming epidemic layoffs magnifies the intensity of the phenomenon.

TalkWhen someone says to me,”I got laid off,” my first response is to ask them if they would like to talk. Perhaps they need to vent, complain or even cry about the unfairness of the circumstances that led to this loss of job and livelihood. The next thing I do i ask them if they have a plan. If they say no, that indicates to me that they are in the grieving stage over the loss of their job. This is the stage where someone is not ready to do anything but just mourn the loss of their job.

Plan

In the midst of listening to the grief, I periodically ask the question about having a plan. At some point after a person has said the words,”I got laid off,” they will be ready to form a plan and begin to move on. This is the point where a person is ready to develop a plan. Often I suggest a book I have recommended to job seekers for many years. The book is What Color is your Parachute? (Amazon Affiliate Link) It can be ordered here. What’s even better is that the current edition is available at the library. There are a lot of great resources on the website so check them out while checking the book out at the library to see if it is worth your while to own.

What Color Is Your Parachute?What is unique about this book is the way it helps you take stock of your life, your interests and abilities as a way to plot your future success, not just inn terms of finding a job, but finding a fulfilling, rewarding plan for your life.

ListenWhen someone says to you, “I got laid off,” focus on them and where they are at that moment. That man involve empathically listening to their story, their pain and anger, their fear and frustration. Once they have verbalized these things, you can listen to them and help them devise a plan for success. With encouragement, understanding, a person in this situation can come to realize that being laid off does not mean the end, but rather a transition to something new and hopefully better.

What Gives Corporate Culture Importance in Achieving Your Success in Business?

corporationOrganizational culture is defined as “A pattern of shared basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration” that have worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think and feel in relation to those problems” (Wikipedia)

The primary factor that gives corporate culture importance in any business is that corporate culture defines the business and makes it unique in the same way DNA identifies us as the person we are. Just as no two people have identical DNA, no two businesses incorporate exactly the same corporate culture.

McDonaldsEven two fast food restaurants from the same franchise , like McDonalds, will be shaped by the personality of the franchise owner, the local management and the employees at that particular establishment. What gives corporate culture importance is the fact that is a building block in business. It identifies and embodies the essence of the business.

Credit: Kevin Coles

One of my favorite examples of a positive corporate culture is Southwest Airlines. I flew Southwest for the first time this year. I’ll admit I was reluctant, due to my lack of understanding of how their “no assigned seating” policy actually works. That’s one of the things about a unique corporate culture. There is often a learning/understanding curve to really appreciate the benefit of the unique nature of what gives the corporate culture importance.

One of the serendipitous experiences of flying Southwest, one that to me gives corporate culture importance at a purely personal level, is the ad-libbing flight attendants feel free to do with the pre-flight instructions. On one flight I recall the flight attendant explaining the exit row procedures and informing those seated in an exit row that if they are unable to perform the duties that might come to one seated on an exit row, to inform the attendant, who will seat them on another airplane. I found myself asking, ” Did I hear that right? Is that what she said?” The laughter of other passengers and the smile of satisfaction on the flight attendant’s face told me I had indeed gotten the joke.

The ease the flight attendant felt in personalizing the instruction embodies the quality that gives corporate culture importance in the overall structure of Southwest Airlines. The people who work for Southwest Airlines like their jobs! What a concept! They have a vested interest in “their” company. That personal identity is communicated in everything they say and do.

CommunicationAnother way companies like Southwest Airlines the things that give corporate culture importance is they they emphasize communication, respect and empathy. Several times I have called Southwest Airlines to ask a specific question. Each time I have been treated with courtesy and respect, made to feel important. I also like the fact that Southwest Airlines doesn’t hate my luggage. They don’t charge me extra to take it with me on the airplane. To me that conveys respect and empathy. They “get” me..Hence, they “get” my business . I now check first to see if I can fly Southwest Airlines. That is an ultimate goal of successfully integrating corporate culture. The end user buys into it as well.

Success Can Be Found In Traditions


Credit: Bill on Capitol Hill on Flickr

In the 1966-67 school year, I was a student at Mesa High School in Mesa, Arizona. My father was getting his Masters Degree at Arizona State University so our family lived for that school year in Mesa. There were a lot of traditions at MHS, at the time the oldest school in the state. The major building, “Old Main” had been school to students since before Arizona became a sate in 1912.

marching bandEvery class had a motto. Ours was,”Carry on traditions great. We’re the class of ’68.” When I joined the Mesa Jackrabbit Marching Band, I was introduced to the school’s most sacred tradition. The Mesa High School Alma Mater is called ,”Carry On.” It is a song with quite a heritage.

In 1932 Zedo Ishikawa was a senior at Mesa High. He was the quarterback of the football team.The evening before the first game of the 1932 season, against Gilbert High School, Zedo was at home.

Zedo shot a gun into the air to disperse some dogs who were fighting in the Ishikawa yard. When this didn’t work, Zedo used the butt of the gun to try to get them to separate. As he did this, he fell backwards. The gun became stuck in the ground and went off, hitting Zedo in the chest.

football teamWhen Zedo’s father heard the gunshot, he rushed out and found Zedo lying on the ground. With his remaining strength, Zedo Ishikawa told those who were gathering around him to tell the coach, Steve Coutchie, to play the game the next night and to tell his teammates to “Carry On.”

Zedo Ishikawa’s final words, “Carry On.” have become the motto of Mesa High School. Every generation of students at Mesa High School learns the story of Zedo Ishiikawa and,”Carry On.”There is an annual award in his honor given to the outstanding male athlete at Mesa High School. People still get tears in their eyes when they sing this song. This rich tradition is at the heart of this school, a place rich with tradition.

writing in notebookWrite in your journal the place of tradition in your life. Is it your family heritage, a school or other organization you are a part of. How do these traditions inspire you to want to succeed? Spend some time considering this. Traditions can be truly motivating factors in our live as we strive for success.

One Person’s Dream Can Be Another’s Nightmare

cityAfter college, my wife and I moved to a major city where I went to seminary. We figured with each of us having college degrees, we should have no trouble getting along. We did not count on the fact that this city had a high percentage of retirees, many government and military retirees, who had pensions, a lot of experience and who were willing to take jobs for low pay.

security guardThe first job I landed was as a security guard with a national security company. I spent a weekend as night security at a construction site. I worked as store security at a retail store. Then they gave me what the manager obviously thought would be a dream assignment.

For eight hours a day I stood in front of a bank building. My job was to watch as people came in. If they parked in spaces designated for bank patrons and then got into the elevators to go to other tenants of the building, I was to ask them to please move their cars from the bank patron spaces.

boredI was so bored! I invented routines to keep my mind occupied. Every half hour I walked around the bank. I thought of every way in the world I could think of to occupy the time. After a week, I turned in my unifoirm and my badge. The manager looked at me in total disbelief. How could anyone turn down a job like this? I thanked him, apologized profusely and walked out of the office. I knew I could not do a job for very long that was totally boring.

notebooksWrite in your journal any times you have seriously mismatched to a job, to a situation, or even a relationship. What could you have done differently? What are you willing to do to never be in that situation again? Your success embodies all these things. Spend time considering them.

Opportunities for Success Sometimes Come Unexpectedly

home roomIn high school, my homeroom teacher was the Distributive Education teacher. I was in the college prep program, so our paths never crossed after each morning’s time in homeroom. In December of my senior year he announced that a local store needed students to help with inventory over the Christmas break. Inventory is just a fancy word for counting. We stood in the stockroom and counted, and counted, and counted…

In the spring my homeroom teacher approached me and said that same store needed someone to come in over a weekend and help strip floors. I had never done anything like that, but I agreed. I found out it was the teacher, the store manager and me. The manager had apparently been impressed with the job I did taking inventory and asked for me.

Grocery Store

Credit: blmurch on Flickr

In April my homeroom teacher told me the Distributive Education student who had been working in the stockroom at that store had quit early. They would place another student there in the fall, but the manager wanted to interview me if I was interested in the job for the summer. I agreed, had the interview and was hired.

I had a job with regular hours. I either worked 9-5 or noon-8, depending on the schedule the manager set for me. In the mornings, I spent my first hour covering the store with a dry mop. If I worked the noon-8, I did that the last hour. I spent a lot of time in that same stockroom where I had first taken inventory. I learned a lot that summer and enjoyed the interaction with the other employees and the customers.

It felt good to realize that hard work and a strong work ethic do often result in success.I have tried to remember that as I have done other things in life. It has surprised me several times in my life how often the opportunity for success comes at times and from sources we would never have suspected.

journalWrite in your journal the times you can think of where the opportunity for success came from somewhere you did not anticipate. How often did something you do naturally or just take for granted lead someone to consider you for something that turned out to be really great.

What traits in you seem to make these opportunities come more often? Are there habits you could develop to make this success more available to you? If you’re really feeling courageous, discuss this with people who know you well. Write down their insights. Developing just a few simple habits can open incredible possibilities for success.

Success is Not Just Financial

thousand dollar bill
Success involves so much more then making money. In fact, when speaking of real success, money is a secondary benefit, and one that is not always associated with what we regard as true success. I vividly recall an incident that showed me the good feelings of success.

one finger

I was in third grade. We were in the school auditorium, and our music teacher announced that our school was going to put on an operetta. He was holding auditions for three clown parts. I remember raising my hand and saying,”I can stand on one finger!”

He called me to the front. I placed my index finger on the floor and put my foot down on it, thereby standing on one finger. Not only did I get one of the parts-I got the speaking part. I remember the positive feelings that came from using my wit and capturing the moment. Success for me came in the satisfaction I received from being in that operetta.

sheet musicA few years later, in that same school, the music teacher announced we would be singing a particle song at the Christmas program. I had been taking lessons on a musical instrument for the last several years. I raised my hand and said,”I can play that song. I just studied it in my lesson.”

I can still remember how good it felt to play that song, while the teacher played it on the piano at that program with the whole school singing. The nervousness I felt just before playing melted away with the sense of pride I felt as we performed that song. I also enjoyed the recognition I received after the program. That success went a long way to motivate me to keep on studying and practicing my music.

notebooksWrite in your journal about a time you experienced success. What inspired you to do what it took to succeed? Were you scared? Nervous? Excited? Who helped you achieve your success? Who stood in your way? Did you like it so much you wanted to do more? Explore those feelings, and write therm down. They will help you as you reach for success now and in the future.

An Early Experience of Success

newspaper

I grew up in an area with a lot of tourist traffic in the summer. My first chance to earn money came when I was twelve. I sold newspapers. Each day I would stand on the dock when the ferry boat came in from a nearby island, and I would offer my papers to those coming off the boat.

In between ferry runs, I would make the rounds of the local cottages and trailer parks. Since a lot of the trailers were actually summer homes for people from the city where my paper was published, some of these people became regular customers, who would buy a paper from me when they were at their trailer, to keep up with the news at home.

coinsEach afternoon a woman would deliver the papers to my house. I would load them in my bag, put the bag in the basket of my bike and be off for six or seven hours of hard work selling papers. Over the weekend I would count my money and prepare to pay her on Monday for the papers I had sold.

I learned many things that summer. I learned to count change to people. I learned how to work, rain or shine. I learned that persistence pays off in the long run. I did not always sell all my papers. Sometimes I ended up returning a lot of them, no matter what I did. I also learned a lot about being nice to people. That was a good summer, and I am glad I had the experience.

transistor radio

The radio I bought with my money

Mostly I remember being so proud of the money I earned and the good feeling of being able to use my own money to buy things I wanted. I was successful that summer because I had a dream, and I achieved it.

Write in your journal about the first time you experienced success. What was going on in your life. What did you have to learn to achieve success? How hard did you have to work? Were there people who encouraged you? Were there people who told you you weren’t going to make it? What kept you going to achieve your success?

thinkingClose your eyes and envision that success. What is going on in the picture you have? This will be a powerful memory to draw on in the future as you work toward other successes. Spend some time just enjoying the good feelings. These good feelings are closely connected to the reason you are willing work to be successful. They can help you identify your “Why.” Write down what you think your “Why” is as you are having these feelings.